PR Pulse: September 2025
Monthly insights on PR, visibility and authority for fintech, FX, crypto, blockchain, AI and emerging tech businesses.
Stay Visible, Credible and Heard
Welcome to the first edition of PR Pulse, a monthly resource of PR insights tailored for fintech innovators, forex and crypto/blockchain projects, AI pioneers and emerging tech businesses.
Each month, we share:
🟣 Real-world PR insights from focused industries
🟣 Actionable advice you can implement immediately
🟣 Strategies for building visibility, credibility and authority in competitive markets
We especially love collaborating with startups and growing businesses, helping turn ideas into stories that capture attention and open doors. This is your space to stay ahead of the PR curve and discover how smart communications can fuel growth whether you’re chasing investors, clients or brand recognition.
PR Pulse is designed to help you focus on what’s most important and take practical steps to get your story noticed, build trust and grow your influence.
Founder Playbook Tip
3 LinkedIn Strategies Executives Can Actually Use
🟢 Share insights, not announcements
Instead of posting “We launched X product,” share lessons learned or industry takeaways:
“We noticed that 70% of onboarding friction comes from multi-step verification. Here’s how we simplified it for our users…”
🟢 Engage consistently, not occasionally
Comment on posts from peers, partners, or even competitors. Thoughtful comments show expertise without self-promotion.
🟢 Highlight wins strategically
Instead of “We reached 10k users,” say:
“We’ve hit 10k users, with 85% reporting faster transaction times — proof our UX improvements are working.”
Takeaway: Small, consistent, context-rich contributions build authority faster than sporadic posts.
#PRUnplugged Insight
PR Myth: “You need a substantial budget to get media coverage.”
Reality: In September, smaller, story-driven campaigns consistently made headlines.
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A wave of early-stage blockchain firms gained coverage in outlets like Cointelegraph and Decrypt by tying updates to real-world trends (e.g. stablecoin regulation, cross-border payments).
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In Forex, niche publications highlighted brokers who discussed market volatility and trader education – not those with the largest ad spend.
Tip: Pick 2–3 journalists who have covered your niche recently. Craft a pitch linking your expertise to current industry conversations – not just your product launch.
Trust Spotlight: How Leaders Build Credibility
🔦 Transparency Matters
Share updates on products, compliance, or partnerships openly.
🔦 Be Proactive
Pitch your story strategically and share lessons, successes and even challenges – authenticity resonates.
🔦 Regular Engagement Counts
Even a few thoughtful posts each month can dramatically boost visibility and credibility.
Practical Tip: Mini Q&As, founder insights, or short updates on LinkedIn give executives a platform to demonstrate authority and connect with their audience.
AI & PR Tracker: Top 3 AI Trends in PR & Media This Month
🤖 AI-Powered Drafting Is Going Mainstream
In September, more PR teams adopted AI tools like Jasper and ChatGPT to draft first versions of press releases. The trend: speed is up, but credibility still depends on human refinement.
🤖 Media Monitoring with Sentiment Context
Forex and fintech firms increasingly use AI to track not just mentions but tone. One broker flagged a spike in negative sentiment tied to market moves, adjusting client communications within hours.
🤖 Journalist Targeting Is Getting Smarter
AI-driven platforms suggested tailored outreach lists, helping blockchain projects double coverage in niche outlets. Strongest results came when AI targeting was combined with personalised pitches.
Key: The winners use AI to streamline processes while keeping the human voice intact.
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PR is about visibility, credibility and authority, not just sending press releases.
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That’s a wrap for this edition of PR Pulse. Thank you for reading! We’ll be back next month with more tips, ideas and strategies to keep your brand visible, credible and heard. Until then, stay plugged in!
