It’s the million-dollar question every founder, startup, or scaling business asks at some point:
“Does PR actually work?”
The short answer?
Yes when it’s done right.
But let’s unpack that, because “PR” has become a catch-all term used to describe everything from press releases to puff pieces and the industry has had its fair share of overpromises and inflated retainers. So if you’re skeptical, you’re not alone…
What PR Really Does
Public Relations isn’t about vanity headlines or fluff. When strategically executed, PR does three powerful things for your business:
1. Builds Credibility & Trust
Getting your brand featured in respected publications shows people you’re serious. Unlike paid ads, PR coverage is earned, meaning it carries more weight in the eyes of your audience.
2. Increases Visibility
The right article in the right outlet can put you in front of thousands, or even millions, of new eyes. It’s not just about one-hit wonder moments either. With SEO backlinks, repurposed content and social proof, a good feature has long-tail impact.
3. Positions You as an Authority
Want to be seen as a thought leader in crypto, AI, forex or fintech? A consistent PR strategy helps position your brand (or founder) as a go-to expert. It paves the way for speaker invites, partnership deals and increased investor confidence.
PR That Worked: Crypto.com’s Power Move to the Mainstream
One of the most impressive examples of PR done right in the crypto industry is Crypto.com.
Originally launched with a lesser-known brand, Crypto.com rebranded and used strategic PR to become one of the most visible and trusted crypto platforms globally.
Here’s how they nailed it:
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Big, Bold Messaging: The company’s slogan –“Fortune Favours the Brave” – wasn’t just a line. It became a global campaign tied to confidence, ambition and the future of finance.
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Mainstream Media Coverage: With high-profile stories in outlets like Bloomberg, CNBC, Forbes, and The Verge, Crypto.com established itself as a serious player, not just another startup in the crypto boom.
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High-Impact Sponsorships & PR Coordination: The $700 million deal to rename the Staples Center in LA to Crypto.com Arena wasn’t just a marketing move. It was a PR masterstroke. The global media frenzy that followed put the brand on the map far beyond the crypto crowd.
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Celebrity Endorsements: Featuring actor Matt Damon in a cinematic campaign helped position the company as aspirational and forward-thinking—especially when paired with strong press coverage and brand storytelling.
The result? Massive user growth, mainstream brand recognition and a huge credibility boost in a sector where trust is everything.
So, Why Do Some Say PR Doesn’t Work?
Two reasons:
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Mismatched Expectations – PR isn’t a quick-fix sales tool. It’s a credibility builder. You won’t always see instant ROI in sales, but the long-term brand equity can be game-changing.
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Poor Execution – Generic press releases, irrelevant media lists, and outdated PR tactics can make you feel like you’re burning money. That’s where traditional agencies often go wrong.
Enter PR Plug: Strategic, Flexible and Built for Today’s Market
At PR Plug, we’re rewriting the playbook. We’ve stripped away the fluff and the inflated monthly retainers and created something that works for you.
✅ Tiered Pricing That Makes Sense
Not sure where to start? No problem. Our package-based system lets you test the waters without committing to a hefty contract. Whether you need a one-off press release or a more aggressive push with media outreach and founder branding, you only pay for what you need, when you need it.
Start small. Scale up when you’re ready. That’s the PR Plug promise.
Our model is ideal for crypto, AI, fintech, and forex brands who want visibility without getting locked into overpriced agency retainers or vague deliverables.
The Bottom Line: PR Works When It’s Done With Purpose
If you’re launching a new crypto product, scaling a fintech platform or building your personal brand in AI or forex, visibility matters. The right PR can help open doors, build trust and create momentum. But it has to be lean, strategic and tailored to your goals.
That’s exactly what we deliver.
Plug in. Get noticed.
Explore our packages today and see what smart, no-fluff PR can do for your brand.
