PR has become very good at producing numbers. Impressions go up. Media mentions stack up. PR reports look reassuringly full. And on paper, everything appears to be working. But there’s a question that rarely appears in PR reporting and it may be the most important metric of all: PR brand recall metric.
👉 After all that media coverage, does anyone actually remember your brand?
Because visibility and memorability are not the same thing.
🤔 When PR Metrics Look Strong But Brand Recognition Doesn’t
This happens more often than most founders realise.
A startup may invest in PR, secure coverage in reputable publications, and see solid visibility metrics, yet months later, there’s no real lift in brand recognition. Prospects don’t mention articles. Journalists don’t recall previous conversations. The brand doesn’t feel familiar in the market.
That’s because traditional PR metrics measure output, not impact. They show what was published, not what was retained.
🧠 PR Strategy Is About Brand Recall, Not Just Coverage
PR doesn’t live in articles or backlinks. It lives in people’s minds.
Audiences don’t remember headlines or URLs. They remember the company that consistently explains the industry clearly. The brand with a recognisable point of view. The name that feels familiar, even if they can’t remember where they last saw it.
This is where PR strategy becomes less about volume and more about psychology. Brand recall is built through repetition, consistency and narrative alignment – not isolated announcements.
🔄 Why One-Off Media Coverage Rarely Builds Authority
One of the most common PR approaches, particularly in fintech and crypto, is announcement-led PR.
A product launch. A funding round. A partnership. Each press release generates coverage, and then the story goes quiet until the next update.
Every time this happens, the narrative resets. There’s no cumulative effect. No mental association. No clear reason for journalists, investors or customers to connect the brand with a specific theme or area of expertise.
The result is visibility without authority – media coverage that doesn’t compound.
📌 The PR Question That Changes How Results Are Measured
Instead of asking:
“How many articles mentioned us?”
Ask:
“If someone saw our brand three months ago, would they recognise us today?”
This is the missing metric in PR. Recognition is where media coverage begins to work long-term. It’s the foundation of credibility and authority, especially in competitive sectors like fintech, crypto and emerging technology.
🧩 How Memorable Brands Use PR More Strategically
Brands that are remembered don’t try to communicate everything at once.
They define a small number of core narratives and return to them consistently across different publications, story angles and time periods. They understand that repetition isn’t a weakness in PR; it’s how authority is built.
Random messaging creates noise. Strategic repetition creates recognition.
🧪 A Simple Test for Brand Memorability
Here’s a quick way to assess whether your PR strategy is working.
Ask someone outside your company what they associate with your brand. Not what your latest announcement was, but what they remember you for.
If the answer is unclear or generic, it doesn’t mean your PR failed. It usually means it wasn’t structured around memory and recall.
🔌 Where PR Plug Fits Into Modern PR Strategy
PR Plug always seeks to address this exact gap.
Rather than chasing endless media coverage, we help fintech, crypto and tech companies build PR strategies designed for recognition over time through clear narratives, consistent positioning and compounding visibility.
👉 This approach is at the core of our PR Plug services.
Because the goal of PR isn’t just to be seen.
👉 It’s to be remembered.
🚀 Build PR That People Remember
If your brand is getting coverage but not recognition or visibility without long-term impact,
👉 PR Plug can help.
We help fintech, crypto and tech companies build PR that creates recognition over time. Get in touch for an informal chat.
Book a free 30-minute PR Session
Email: hi@prplug.io
Website: www.prplug.io
