This week, we’re shifting gears and zooming out because sometimes, the smartest PR strategy isn’t another press release, but a sharper, more intentional plan.
Whether you’re a Web3 startup prepping for a token launch, or a Fintech brand repositioning for growth, here are five high-impact moves to refresh your PR, visibility and credibility this August.
1. Revisit Your Narrative: Is It Still Relevant?
Markets move fast and so should your story.
Strong brand positioning begins with a sharp narrative. Ask:
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Is your messaging aligned with your current roadmap?
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Does your boilerplate reflect where your product is today?
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Are you tapping into the real reasons customers trust you?
PR Tip: Refresh your “About” copy or founder story as if no one has heard of you. Write like you mean it, not like you’re writing for compliance.
2. Don’t Just Pitch Products – Pitch Opinions
In Crypto PR, thought leadership is often more powerful than news.
Editors want strong opinions, not just another product update. Now’s the time to shape a story around your founder’s point of view:
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What trend is overhyped or misunderstood?
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What’s a contrarian take on AI or DeFi?
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What’s the biggest opportunity no one’s talking about?
Hot tactic: Position your founder as a go-to commentator. This opens doors to interviews, podcasts and panels.
3. Repackage Don’t Repeat
Great content deserves more than one outing.
Instead of pushing out something new every week, repurpose what’s already working:
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Turn a press release into a LinkedIn carousel or blog
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Break a feature into bite-sized X threads or quote graphics
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Pitch the same story to niche media with a local or vertical hook
This is where content marketing meets earned media as well as saving time and budget.
4. Create a Micro-Moment
You don’t need a major launch to make headlines – just a smart media-worthy moment.
Try launching a:
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Mini insight report based on platform data
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“Powered by” partnership with another startup
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One-off campaign around a timely industry trend
These low-lift ideas generate buzz, create brand memory and show the market you’re active and relevant.
5. Shrink the Funnel: Focus on Trust
Right now, audience trust is the most valuable currency in Crypto, Fintech & Forex.
Instead of trying to be everywhere, focus on:
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Getting featured in niche newsletters
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Landing targeted podcast interviews
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Building up your Google search presence through smart, intentional content
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Human-led social posts that actually sound like… you
At PR Plug, we help brands build authority where it counts so when a VC, journalist or potential partner searches your name, they get it.
What’s Your Next Smart Move?
August is often quieter which means there’s less noise and more room for strategic moves.
Whether you’re planning a media push, launching a new product or simply trying to get more brand visibility, now’s a good time to set it up.
We’re here when you’re ready.
