Building Brand Authority in MENA's Fintech & Crypto Scene

Building Brand Authority in MENA’s Fintech & Crypto Scene

PR Plug
October 5, 2025
Blogs

As the MENA region cements its position as a global fintech and crypto powerhouse, the race to stand out has never been more intense. With major expos like Forex Expo Dubai and Token2049 attracting thousands of industry players, companies are competing for visibility, partnerships and most importantly – trust. Whether you’re a forex broker, crypto exchange or fintech innovator, building brand authority in MENA’s Fintech & Crypto Scene is essential.

Why MENA Is the New Power Hub

The Middle East and North Africa have become hotspots for emerging technologies. Dubai’s progressive crypto regulations, Bahrain’s fintech-friendly ecosystem and Saudi Arabia’s investment in digital infrastructure are creating a perfect storm for innovation and investment.

Companies operating in or expanding into this region are leveraging:

Favourable regulation: Dubai and Abu Dhabi’s virtual asset frameworks have opened the door for global firms to set up shop.
High investor appetite: From institutional funds to retail traders, MENA audiences are eager for trusted financial platforms.
Growing media attention: Regional and international outlets are keen to feature success stories from emerging MENA tech leaders.

Media Coverage: The Real Currency of Trust

In this fast-moving environment, the most valuable asset besides technology is credibility.
That’s why media coverage has become the real currency of trust.

Strategic PR helps fintech and crypto companies:

Position themselves as thought leaders in a market full of noise.
Secure interviews and features in top-tier regional publications like Arabian Business, The National and Khaleej Times.
Build trust among partners, investors and users who are often cautious about new digital finance ventures.

“Visibility drives credibility and credibility drives adoption.”

Winning the Spotlight at Industry Events

With Forex Expo Dubai, Token2049, Future Blockchain Summit & Wiki Finance Expo Dubai dominating the regional calendar, these events offer more than just networking. They’re powerful PR stages.

Companies that combine event participation with strategic media exposure can multiply their impact.

Key ways to do it include:

Pre-event buzz: Announce your participation or sponsorship via press releases and social posts.
On-site coverage: Arrange media interviews, podcasts and video content at your booth.
Post-event storytelling: Share key takeaways, partnerships formed or new launches to extend the conversation.

At PR Plug, we’ve seen firsthand how blending event visibility with consistent PR storytelling transforms brand awareness into long-term recognition.

The MENA Advantage: Go Local to Go Global

While global exposure is important, MENA audiences value localised messaging.
Your brand voice should align with the region’s tone of professionalism, innovation and trustworthiness especially in regulated sectors like forex and finance.

Some PR tactics that work especially well in MENA include:

Arabic-language coverage in key outlets.
Localised press releases tailored for the UAE, KSA and Egypt.
Executive profiling in business and investment media.

These efforts signal respect for local markets and boost relevance among potential partners and clients.

Final Thoughts

From fintech startups to established forex brokers, MENA offers enormous potential, but competition is fierce.
Building brand authority requires more than product innovation. It demands strategic storytelling, consistent PR and smart positioning across both regional and global channels.

With the right media strategy, your brand doesn’t just show up – it stands out.

Get in touch with me at PR Plug today!

Rosie 💜