Strategic PR visibility remains at the heart of what PR Plug does, and there’s plenty happening across the fintech, trading and emerging technology sectors to keep us busy. From new collaborations and industry developments to the evolving role of communications in building trust and credibility, there’s no shortage of interesting stories to share.
What’s Happening at PR Plug
In this edition of Plugged-In, we’re taking a look at some of the projects and opportunities shaping our work, sharing a few recent insights from the PR Plug blog and highlighting developments across the industries we serve.
As always, our focus is on the stories, relationships and ideas that make communications meaningful.
Around PR Plug: New Projects, New Opportunities
It’s been a busy period behind the scenes at PR Plug, with new collaborations taking shape and interesting projects getting underway across the fintech and trading technology sectors.
Our approach has always been built around working closely with a select number of clients, understanding their businesses and developing communications strategies that deliver meaningful results. Not everything we work on makes it into our own headlines, and that’s exactly how it should be.
One thing that’s becoming increasingly clear is that businesses are looking for more flexible ways to access specialist communications expertise. Not every company needs a large agency or an extensive retainer. Sometimes, what makes the biggest difference is having an experienced PR partner who understands the industry, can identify opportunities and knows how to turn complex subjects into stories that resonate.
That’s very much the philosophy behind PR Plug, and it’s encouraging to see new opportunities developing around this approach.
From the PR Plug Blog: Worth a Read
We’ve also been exploring some of the bigger questions facing PR and communications, particularly as AI changes the way information is created, discovered and shared.
Why Your Crypto or Fintech Brand Needs a PR Specialist in 2026
With AI capable of producing content and press releases in seconds, it’s reasonable to ask whether businesses still need specialist PR support. But writing the words is only part of the job. Understanding regulatory sensitivities, building credibility and developing trusted media relationships requires experience and industry knowledge that technology alone cannot replace.
In this article, we explore why specialist expertise remains so important for crypto and fintech brands operating in an increasingly competitive and complex environment.
PR Strategy Shift: From Exposure to Credibility
Getting noticed is one thing. Becoming a trusted and recognised voice in your industry is quite another. In an earlier edition of PR Pulse, we explored why the emphasis in PR is shifting from simply generating exposure towards building genuine credibility and authority.
From earned media and thought leadership to the growing importance of content that can be referenced by journalists and AI-powered search platforms, the message is clear: visibility matters, but relevance and trust matter more.
On Our Radar: Developments Worth Watching
There’s never a shortage of news across fintech and trading technology but a few recent announcements have caught our attention.
Trading Technologies and FairXchange Put Execution Quality in Focus
Trading Technologies and FairXchange announced a partnership in September to integrate independent execution analytics into TT’s institutional foreign exchange offering. The integration will allow clients to assess execution quality, liquidity-provider performance and trading relationships using FairXchange’s Horizon analytics.
It’s an interesting development in a market where transparency, data and measurable execution performance are becoming increasingly important. It also demonstrates how specialist technology partnerships can strengthen an existing offering without necessarily reinventing the platform itself.
Exegy and MarketsIO Target Market Data Modernisation
Another September announcement saw Exegy and MarketsIO join forces to help capital markets firms modernise their market data infrastructure. The partnership combines Exegy’s real-time market data capabilities with MarketsIO’s enterprise distribution and integration technology.
Behind the technical detail is a broader industry story: financial institutions are under continued pressure to improve performance, resilience and efficiency while managing increasingly complex technology environments. It’s a reminder that some of the most important innovations in financial markets happen behind the scenes.
AI Moves Further Into Trading Technology
DB Investing recently announced the launch of dbinvesting.ai as part of a wider shift towards an AI-first business model. The company says its AI technology is designed to support areas including trading, market intelligence, portfolio analysis and customer experience.
AI announcements are hardly unusual these days, but the more interesting question is how these technologies will deliver practical value rather than simply add another feature to an existing platform. For financial technology companies, demonstrating genuine utility may prove just as important as announcing the innovation itself.
Out and About: Connecting With the Industry
We’re also looking forward to Wiki Finance Expo Cyprus, taking place in Limassol on 6 November, where PR Plug is pleased to be involved as a media partner.
The event brings together professionals from across forex, fintech, digital assets and financial technology, providing an opportunity to reconnect with familiar faces, meet new industry players and exchange ideas about where the market is heading.
For a specialist communications business, staying connected to the industries we serve is essential. Some of the best conversations, insights and opportunities happen away from the inbox, and we’re looking forward to being part of them.
Find out more about WikiEXPO Cyprus 2026
Until Next Time…
If there’s one thing that continues to shape our approach at PR Plug, it’s the belief that effective communications begin with understanding. Understanding the business, the industry, the audience and, most importantly, what makes a story worth telling.
As we move towards the end of 2026, there’s plenty to look forward to, both at PR Plug and across the sectors we work with. We’ll continue sharing the developments, ideas and insights that catch our attention, along with a few updates from our own corner of the PR world.
And if your business could benefit from specialist PR expertise, whether for a particular project or ongoing communications support, we’d be happy to have a conversation.
Get in touch with PR Plug and let’s see how we can help your story reach the right people.
Until next time
Rosemary
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