PR Plug POV: “Traditional PR agencies are built for scale, not speed. Fintech and crypto companies need strategic, founder-led PR that moves fast and builds trust — not just coverage.” 💜
The Problem with Traditional PR Agencies
Many fintech startups assume hiring a big-name PR agency will automatically bring media coverage. But here’s the truth:
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Long retainers and rigid processes slow down fast-moving companies
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Junior account teams often handle your brand, not senior strategists
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Coverage may happen, but brand recall and trust rarely follow
Bottom line: Exposure isn’t the same as influence. Coverage alone doesn’t make investors, partners, or users remember you.
PR Plug POV: “Visibility without strategy is just noise.”
Why Fintech Needs a Different Approach
Fast-moving industries like crypto, payments and emerging tech require PR that is:
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Strategic: Every pitch, release, or campaign aligns with your long-term positioning
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Agile: Deliverables in 48–72 hours to seize opportunities as they happen
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Founder-led: Senior involvement ensures messaging is authentic and credible
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Results-focused: Prioritises trust, recall and traction over vanity coverage
This is exactly what PR Plug delivers. No fluff. No retainer lock-ins. Just high-impact, senior-level PR.
What Actually Works in Fintech PR
Here’s PR Plug’s framework for success:
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Start Loud: Launch your story with clarity and conviction
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Stay Remembered: Repetition across relevant publications builds recall
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Founder Visibility: Position leadership as thought leaders in fintech and crypto
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Targeted Media Outreach: Focused, personalised outreach to journalists who care about your story
PR Plug POV: “Coverage is exposure. Trust is strategic positioning, repeated across the right channels.”
Common Questions Fintech Founders Ask
Q: Do campaigns show results quickly?
A: Yes, initial traction often appears within days. Momentum builds as your story is repeated across trusted media.
Q: Can I mix and match PR Plug services?
A: Absolutely. Modular packages let you combine press releases, media outreach and founder positioning to match your goals.
Q: Is PR Plug suitable for international coverage?
A: Yes, we work with media partners across Europe, the US, the Middle East and Asia.
Ready to Try a Smarter PR Approach?
If traditional agencies are too slow, too rigid, or just don’t “get” fintech, PR Plug is your strategic alternative.
💜 Book a call today or email us — we’ll craft a package tailored to your growth goals.
