There’s nothing more powerful in PR than seeing your story in the right places and this week, PR Plug landed in Finance Magnates and Forex Policy. For me, this is more than just company exposure – it’s fuel for strengthening my personal brand while amplifying PR Plug’s reach in fintech, forex and crypto.
But media coverage is only part of the story.
Over the past week, I’ve also been working with a forex marketing company on their founder’s personal branding strategy and it’s reinforced something I’ve believed for years: when a founder becomes the face of a business, trust grows, opportunities multiply and the brand gains credibility far faster.
Why Founder Branding Matters in Emerging Tech & Disruptive Finance
In sectors like fintech, forex, crypto and AI, competition is fierce and customer trust is hard-earned. Companies often pour resources into product marketing but forget one powerful lever: the people behind the brand.
Founder branding is about more than posting on LinkedIn. Done right, it:
- Builds authority by positioning founders as thought leaders in their niche
- Creates trust and transparency, which is vital in industries where credibility is everything
- Opens doors to media opportunities, speaking slots and partnerships
- Humanises the company: people connect with people, not logos
Think of industry leaders you respect: it’s often their personal insights and visibility that convince you of their company’s value.
How PR Plug Helps Founders Shine
At PR Plug, we plug founders directly into the conversation. This can look like:
- Securing interviews and media features for founders
- Crafting thought-leadership articles under their byline
- Elevating LinkedIn presence and personal storytelling
- Positioning them as go-to experts in fintech, crypto, forex, or AI
Our approach strips away the agency overhead and focuses on practical, high-impact actions that make a difference.
Building Community Together
Another exciting step this week: we’ve launched the PR Plug Community page on X. This will be a dedicated space for sharing insights, trends and conversations around PR in fintech, forex, crypto, and AI.
Community has always been at the heart of effective PR. As we know, t’s not just about media coverage, but about creating dialogue and connections. With this new page, we’re taking another step toward building a place where founders, marketers, and innovators can exchange ideas and learn from each other.
You can follow and join the conversation here.
A Call to Founders
If you’re leading a company in fintech, crypto, AI, or forex, here’s the truth: your brand and your personal brand are inseparable. Investing in one without the other leaves opportunity on the table.
If you’d like to discuss how PR Plug can help build your founder brand alongside your business growth, let’s connect. You can reach me here: hi@prplug.io
What’s Next
In next week’s Plugged-in, I’ll be sharing practical tips founders can start applying immediately to boost their personal brand without needing a big budget or agency retainers.
And because AI continues to transform PR and marketing, I’ll also explore how founders can leverage AI tools for content creation, media monitoring, and brand storytelling, a trend already shaping the future of PR in fintech and crypto.
Until then, check out our services and stay plugged in! 💜
Rosemary
