In industries built on code, volatility and decentralisation, one thing remains universally central: trust. Whether you’re a blockchain startup, a crypto exchange or a forex brokerage, trust isn’t just a brand value — it’s your survival mechanism. In fact, trust is non-negotiable in crypto, where skepticism runs high and reputations are built in real-time.
At PR Plug, we believe trust should underpin every communication, every partnership and every piece of PR. Let’s explore why.
Trust Isn’t a Luxury. It’s the Barrier to Entry.
In traditional finance, institutions lean on decades of legacy credibility. But in crypto, blockchain and forex? You’re often starting from scratch.
New projects enter saturated markets where audiences are rightly sceptical. The prevalence of rug pulls, hacks and unregulated actors has conditioned investors and partners to look for red flags and walk away at the slightest sign of uncertainty.
That’s why credibility must be earned early and maintained fiercely. If you’re not building trust, you’re just making noise.
Example: When FTX collapsed in 2022, the shockwaves were felt industry-wide, not just because of the scale, but because the brand looked credible. The lesson? Looks aren’t enough. Transparency, consistency and accountability matter more than polished websites or flashy endorsements.
Your Clients Don’t Just Want Performance – They Want Reassurance
In both crypto and forex, clients are often handing over substantial assets or funds. Whether it’s trading platforms, wallets, or DeFi protocols, your clients need to believe:
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- Their money is safe.
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- You’re not going to disappear.
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- You know what you’re doing.
This means consistent communication, visible leadership, and proactive PR. If your clients don’t see or hear from you until something goes wrong, you’ve already lost them.
Example: Binance has faced global regulatory scrutiny, but often responds swiftly with statements, interviews and open letters. Agree with their approach or not, their PR strategy is built on meeting uncertainty with clarity.
Trust Goes Beyond Clients – It Extends to Partners and Providers
It’s not just the end user that needs reassurance. The people and companies you work with, from liquidity providers to media outlets to white-label partners, are staking their own reputations by working with you.
If you’re vague, evasive, or disorganised in your communication, you’re signaling unreliability. And in an industry where decisions are made fast and risk is everywhere, trust is the only thing that buys time and grace when issues arise.
Example: Many brokerages rely on external technology providers such as trading platforms or KYC solutions. When something breaks, the question isn’t just what happened. It’s can we trust you to fix it? That’s where reputation and trust come into play.
Media and PR Are Gatekeepers of Trust
Good PR is more than promotion — it’s about establishing credibility in public. In an industry where trust is non-negotiable in crypto, if your name only appears in paid placements or you vanish from the narrative during a downturn, you’re undermining your own positioning.
Earned media, thought leadership, community engagement and transparent messaging help bridge the gap between what you say and what people believe.
Example: When crypto wallets like Ledger faced backlash over firmware and privacy concerns, those who addressed it head-on, participated in AMAs and published technical breakdowns saw user trust rebound faster.
Building Trust Isn’t a Campaign. It’s a Culture.
Trust is cumulative. You don’t build it with a single press release or ad campaign. You build it:
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- When you show up consistently
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- When your message doesn’t shift with the wind
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- When you communicate not just during success, but in setbacks
It has to be woven into your brand voice, your leadership tone, and the way you deal with partners and the press.
At PR Plug, we’re not just helping brands get seen – we’re helping them get believed. Because if you don’t have trust, you have nothing. And if you do have trust, everything becomes easier: fundraising, onboarding, hiring, scaling.
Final Word: Make Trust Your North Star
Crypto, blockchain and forex may be fast-paced, but trust is what ensures you stay in the race. It’s non-negotiable in crypto, where credibility can make or break your brand. Don’t treat it as an afterthought — make it your brand bedrock.
Whether you’re launching a crypto project or scaling a brokerage, every press release, social post and headline is either building trust or eroding it.
Want to build a brand that clients, partners and media outlets believe in? Get started with one of our packages.
Plug in. Build trust. Get noticed.
